When I started the PgCert in January 2023 I was Course Leader of BA (Hons) Fashion Marketing & Consumer Behaviour, a new undergraduate course that enrolled its first cohort in September 2022. Since September 2023, I have taken on an interim role as Programme Director, Marketing & Branding within the Fashion Business School at LCF. This is a much more demanding job with responsibility for 9 courses and 25 staff members. I have been teaching a bit less since this role commenced and managing staff much more. I have worked at LCF for a number of years, beginning as a HPL, then progressing to part-time and eventually a full-time role. Prior to that I accumulated 15 years industry experience mainly in trend forecasting working at WGSN, Stylesight and Fashion Snoops as well as freelance work. My specialisms are in consumer research, fashion innovation and sustainability.